Contemporary ART and DESIGN are part of the core values that represent our concept of hospitality and LIFESTYLE. These elements are paramount aspects of every guest’s experience. Villa Franca is a magical place, envisioned like an art gallery to create a unique experience for whoever stays, simply enters the lobby, a place where ART and DESIGN are the fil rouge and the leitmotif to our every project. Here, all aspects carefully considered, every work of art and designer items have contributed to completely transforming this private villa in Positano into a mere museum where beauty and uniqueness are celebrated, with a permanent display of world-famous international artists. Step into HVF and allow yourself a walk in our private ART collection and in DESIGN, where the omnipresent white and the infinite shades of blue create an incredible atmosphere, a heavenly sense of place.