Our story dates back to the early 40’s when Chef-owner Giuseppe Russo decided to host in his own home the very first int’l travelers who ventured in Southern Italy to discover its natural uncontaminated beauties and its hidden treasures.
With these first tourists, Positano started to rewrite its history of a place that had been a holiday resort since the Roman empire. This picturesque fisherman village became one of the most famous and sought-after location for international tourism. Subsequently, his children Mario and Franca, (to who the hotel is dedicated) took over the reins. With utter respect for the typical local architecture, they refurbished the hotel in a mix of Persian and Mediterranean styles to welcome the most demanding clientele.
HVF VILLA FRANCA boasts a dominating position overlooking the entire bay and the pastel-colored houses of Positano, set somewhere between the cliff tops and the sparkling sea. Massimo and Rosa, 3rd generation of hoteliers, with a daring and visionary spirit, start to wisely create their own style, mixing pieces of design and contemporary works of art. The result is truly one-of-a-kind, so distinctive that a sense of place makes every guest feel at ease as in their own home in Positano.
The interior design and the shop HVF EMPORIUM, all created by RMAX Design & Services, never cease to amaze. They both allow the visitors to escape from reality and take the distance with everyday life while taking in the wonders of Positano and the Amalfi Coast to create fond memories of a relaxing vacation “Dolce Vita Style”. In the unique atmosphere of HVF VILLA FRANCA, from generation to generation, the mythical song of the Sirens is renewed and becomes reality